Roberta Annan Earns B20 Trade & Investment Taskforce Appointment

Sources: Avance Media || Nairobi Fashion Hub

Roberta Annan, a globally recognized advocate for African SMEs, impact investing, and creative enterprise, has been appointed as a member of the B20 Trade & Investment Taskforce part of the Business 20 (B20), the private-sector advisory group to the G20. This distinguished appointment positions her among leading global business voices guiding policy recommendations for the G20 summit held in Argentina  .

Strategic Role in Global Economic Policy

The B20 Trade & Investment Taskforce comprises high-level business leaders tasked with crafting policy suggestions that influence trade and investment strategy in the G20 agenda. In her role, Annan will contribute insights that reflect the priorities of African SMEs and creative sectors, aiming to shape a more inclusive and innovation-led global economic framework  .

A Champion for African SMEs and the Creative Economy

Co-founder of Roberta Annan Capital Partners and a leading figure in impact-driven finance, Annan brings a wealth of experience translating cultural and creative potential into viable economic opportunities. Her proven track record in empowering African entrepreneurs and expanding creative industries adds critical perspective to the B20 discussions.

In fact, this appointment closely aligns with themes she champions: unlocking financing, building structural support, and expanding market access for creative enterprises across Africa  .

A Milestone for Inclusive Global Trade Conversations

Annan’s appointment underscores the importance of representing underrepresented sectorsn especially those led by women and creatives at high-stakes international forums. Her presence on the taskforce ensures that the creative and SME sectors receive due consideration when shaping equitable, resilient trade and investment strategies.